BUD LIGHT AND THE FAILURE OF THE DISSIDENT RIGHT

Mulvaney video aired 1st April, 2023

by Colin Liddell

I am resolutely opposed to the over-feminisation and gayification of society more than most, for reasons which I won't bother to give here. But there is a legitimate critique to be made of these trends of modernity, a critique quite different from the blatant and largely pointless polarisation attempts constantly seen on social media (or Fox News before they fired Tucker Carlson).

So let's consider the recent case of Bud Light using a transgender person, Dylan Mulvaney (yes, the bloody Irish again!) to "push" their vile brand, and the online "push back" this has generated.

This is almost a text book case, demonstrating the way in which dissident energy is constantly dissipated in impotent rage to zero positive effect on society. In fact, the reaction often just amplifies the action.

In the Bud Light case, the Dissident Right (and more importantly known Russian disinfo sites like Zero Hedge) are enthusiastically pushing a narrative that, finally, at long last, the normie worm has turned, and that Anheuser-Busch, the owner of Budweiser Beer, is in deep shit because they decided to do the thing in the Stone Toss cartoon: 

Here is Zero Hedge pretending to survey the carnage:

Ad Age reported Friday that Alissa Heinerscheid, vice president of marketing for the beer, has taken a leave of absence. Bud Light confirmed she would be replaced by Todd Allen, who was recently the global marketing vice president for Budweiser.

In order to prevent a market disaster similar to the one sparked by Heinerscheid, a spokesperson for the company stated that top-level execs will be closely monitoring Bud Light's marketing activities, adding that "these steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country."

Recall on April 2. We were one of the first to report "Did Bud Light Go 'Woke' With Trans-TikTok Star? Boycott Calls Intensify." The trans-TikTok influencer is Dylan Mulvaney, who believes he is a woman.

Days later, an interview from March surfaced on Twitter showing that Heinerscheid, a middle-aged, upper-income, highly-educated, progressive white woman, discussed the need to shift Bud Light away from the "out of touch" frat party image to one of "inclusivity."

For anyone familiar with the advertising world, staff being moved around and campaigns being tweaked is no biggie. The fact that Heinerscheid is taking a "leave of absence" (i.e. not fired) is also of little significance. 

Elsewhere the meme that "Heinerscheid is Jewish" has been dropped into the social media bloodstream, although not directly by Zero Hedge, as their role is to push "more respectable" disinfo. But, don't worry, there's plenty of other channels lower down the food chain for this:

The hilarious fact is that Heinerscheid  is from a Christian background and only has a German (not Jewish) name because she married some goy from Luxemburg. 

So, that aside, what is really going on here? Is Budweiser in trouble? Is Dylan Mulvaney the worst advertising decision of all time? Have the great, unwashed normie masses woken up against the woke? Are they, in short, "as mad as hell and not going to take it anymore"?

Are they fuck!

Sure, most of the proles are not going to buy into the concept of the "female dick" in a million years. But look at this film here:

"If there was hope, it must lie in the proles, because only there in those swarming disregarded masses, 85 per cent of the population of Oceania, could the force to destroy the Party ever be generated." pic.twitter.com/uiMtTsOe5W

— Colin Liddell (@cbliddell) April 28, 2023

As you can see, it's just something they laugh off before going off to smoke another blunt or down another Bud. It's definitely not going to get them radicalised.

But what about the "news" that Anheuser-Busch's stock valuation has fallen by 6 billion dollars? Surely, that's where the rubber hits the road.

For anyone unfamiliar with the world of shares, stock prices have a nasty tendency to go up and down all the time, and for all sorts of reasons. Cherry picking one particular slope in the fluctuation is disingenuous to say the least, but hardly surprising as the Dissident Right -- in its co-opted and corrupted state -- runs on stupid narratives supported on a narrow and unstable base of cherry-picked data (see my piece on Jews in the Soviet Union, etc).

A carefully-timed look at the Anheuser-Busch stock/valuation graph does indeed show a $6 billion drop, so I guess Zero Hedge and their hangers on at Unz Review and other DR sites and accounts must be correct -- the worm has turned! The whole "go woke go broke" thing is, at long last, finally "habbening!" and the West is indeed saved:

But what happens if we zoom out from the cherry we've just picked and look at the entire tree and the orchard its planted in?

I mean we want to know "all the facts" and "the true reality" before we step away from this story that is so conveniently telling us what we want to hear, don't we? Can't hurt to take a look, can it, after all, we are right, aren't we?

Um... this is awkward. It looks like the wokeristas at Anheuser-Busch have been doing rather, bloody well.

In addition to a $45 billion gain in value since October last year, Anheuser-Busch's valuation has gained about $16 billion since mid-February.

Sure the "Mulvaney Dip" can be seen (highlighted in Yellow), but let's not be "too small picture" here. It comes on the end of a radical uptick in valuation of $14 billion in just two weeks! The so-called "Mulvaney Dip" just looks like a standard price correction/ profit taking following a sharp uptick in stock value. Also, since the dip, Anheuser-Busch's stock value has recovered almost all the $6 billion supposedly lost by going a little too woke. 

The truth is that Stone Toss Cartoons and the Dissident Right are just wrong -- the numbers prove that -- and their analysis is non-existent or simply shit.

There is a perfectly good reason for this, as the DR is now nothing more than an Emo cult, typified by over-emotional lonely males who are just in the market for fear porn, hate porn, or just porn. 

Major corporations like Anheuser-Busch, by contrast, are run by high-functioning individuals, who coldly, ruthlessly, but accurately, size up the nature of modern society and successfully market their product to it.

Let's just check in on Heinerscheid again:

People like Heinerscheid know that their company has already got a lock on the pick-up-truck-driving, red-cap-wearing, Trump-voting, guns-n-god demographic, as those people will drink Bud even if you try to beat them away with a stick.

What they are interested in, however, is marketing what is essentially blue-collar "macho" swill to women and the new demographic of over-feminised men created by our soft society. They didn't create that; their job is only to sell mediocre beer to it. Anheuser-Busch's stock valuation shows that they are, by and large, succeeding, no matter how much this may hurt, stun, amaze, or outrage Alt-Righters and the terminally online.

Likewise, the most successful people on the Dissident Right, succeed in selling a crappy concoction of lazy paranoia, crap analysis, cheap outrage, and emo-venting to their equally sad and desperate audience.

*  *  *  *  *  *  *

UPDATE (18th December, 2023): How is Anheuser-Busch stock/valuation doing? Not too bad, less than $4 down from pre-Mulvaney. Against the expectations of the Dissident Right, Bud went woke but clearly didn't go broke: 

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Colin Liddell is the Chief Editor of Neokrat and the author of Interviews & Obituaries, a collection of encounters with the dead and the famous. Support his work by buying it here (USA), here (UK), and here (Australia).